They then find several stray eggs and try to grab them as soon as possible Can they defeat the pig wizard again, and revert their powers to normal?īack at the beach, the pigs have now discovered new ways to get eggs. The birds wake up to find out that they look a lot different! Turns out that with the new look comes new powers. Who’d have thought a mobile game could be this big? It’s awesome.While the birds are sleeping, a pig wizard arrives and steals the bird's powers and their eggs too! While powerless, the flock must get their eggs and their powers back! Will they get their power's back, or will they be lost forever?. I remember us drinking champagne and celebrating when we reached one million and then 10 million downloads. That happened two months later when we passed Doodle Jump. By April 2010, we were top of the US charts and then we had only one target: to be the biggest game in the App Store. Then it took the top spot in Sweden because a famous downhill skier, Anja Pärson, told a newspaper that she played the game to relax before competitions. We got to number one on the App Store in our home country, Finland, but the market was so small, we could have just told all our friends to download it and we’d have been number one. We were all playing it at work too: we had a spreadsheet with all our scores. But with Angry Birds, they wouldn’t let go. Previously, whenever we’d shown our games to friends and family, they’d look and say “OK, well, it’s a phone game” and hand the mobile back. We initially had a castle much closer to the slingshot – you could see both on screen – but when we moved it further away, the extra flight time meant the anticipation and excitement grew. ![]() Jaakko spent a lot of time tweaking the blocks, too, so that when there was a hit, things broke in a way that was satisfying: they couldn’t collapse too easily, couldn’t wobble too much. But the aiming mechanism wasn’t working: the birds didn’t fly where you expected them to, which wasn’t fun – players had to be able to figure out where they had failed. When we got the birds from Jaakko, things all started to come together. I was working on something that let you sling balls around, then I added some blocks for them to collide into. The bird launcher … ‘Players understood it immediately’ Photograph: PR Image Tuomo Lehtinen, programmer Shigeru Miyamoto, the designer of Super Mario Bros, was asked what game he wished he’d made – and he said Angry Birds. ![]() We shook our heads and thought: “This guy’s crazy.” Then we hit two billion.Įven now, I have a hard time understanding its success. Peter Vesterbacka, brought into Rovio as business development director, said his goal was to reach 100m sales. People were coming into the office and saying there’d been a million downloads. They gave us this tiny banner on the front page of the App Store – and suddenly the game went viral. Since the main character is red, I chose green – the complementary colour – for the pigs, who have stolen the birds’ eggs and are sheltering in the structures.Īngry Birds was out for three months before we got featured by Apple. Everything had to be super simple, so I picked a prime colour for each bird. We realised the game needed enemies, but the schedule was tight, so obviously I just drew an animal – a pig thing I’ve been drawing since I was 10, according to my mum.
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